About us

Knot Couture: Where Tradition Meets Whimsy

Nestled in the serene city of Chaozhou, Guangdong—a cradle of Chinese handicrafts renowned for its unhurried pace and generations of artisans—Knot Couture was born from a love of slow, intentional craftsmanship. Founded in 2020 by a family of fourth-generation crochet artisans, our small but passionate team of 15 designers and craftspeople is dedicated to reviving the delicate art of handmade crochet, one stitch at a time.

Our Story
Chaozhou’s legacy as a hub of meticulous handiwork flows through every piece we create. Growing up surrounded by elders who spent lifetimes perfecting their craft, our founder, Li Mei, dreamed of sharing the soulful beauty of crochet with the world. Knot Couture began as a humble workshop, where local artisans gathered to transform soft, sustainable yarns into whimsical plush companions—each infused with the patience and pride of Chaozhou’s "craftsman spirit." Today, we collaborate with over 30 skilled home-based artisans across the region, preserving traditions while embracing modern, playful designs that delight global customers.

Our Craft & Business Model
Every Knot Couture piece is made-to-order, ensuring ethical production and minimizing waste. Using premium hypoallergenic cotton and eco-friendly dyes, our artisans handcraft heirloom-quality crochet toys, from charming animals to custom-designed characters. By operating exclusively through Shopify, we bridge Chaozhou’s time-honored techniques with a seamless digital experience, delivering joy to doorsteps worldwide.

Why Knot Couture?
More than a brand, we’re a celebration of slowing down. In a fast-paced world, our creations remind us to cherish the human touch. Each loop and knot tells a story—of Chaozhou’s heritage, of hands that weave love into every detail, and of the belief that true beauty lies in the care behind the craft.

Join us in keeping tradition alive, one heartfelt stitch at a time.